Brand Fair 04
The world of brands at the Belgrade Fair.
A glamourous manifestation “Brand Fair 04” starts in Hall 3, on 7 and ends on 9 February. Participants, worldwide known and domestic brands will present their view on economic potential and prospects of Western Balkans to visitors, consumers and business people. Since entrepreneurs who apply the strategy in which the key to success of a brand is continuous innovation and constant improving of marketing communication with consumers will be gathered, Brand Fair is a place for direct communication between producers and customers and a place where much can be learned.
Brand Fair is a brand itself - just as its participants. Every year (and this is the fourth one) it is new, meaningful, attractive, educational, always seen as good and unique “true” fair. Many events take place at the same time, and although different, they make a unique whole which is dominated by The Customer, who is here to state their opinion about brands, to assess and award them but to be awarded as well.
Visitors will vote for their favorite brands and decide who will be given awards. The exhibitors have also prepared attractive promotions and special performances of Brand Live at the central stage in hall 3 as well as many valuable prizes for the visitors of the Brand Fair.
New Brand Show Case is a special part of the Brand Fair in which all the innovations that exhibitors have been preparing will be introduced. The visitors will assess and state which of the exhibitors meet the needs and wishes of consumers.
On the central stage in Hall 3 another live program will take place: business, cultural and sports celebrities will be talking about good ideas and brands and about how they themselves have become a brand. The program will be hosted by the well-known journalist Tanja Peternek Aleksic.
Brand conference program is very attractive, due to the fact that this year’s guests are renowned people like Kevin L. Keller, one of the leading experts in strategic brand management, Ralph Kaebe of “Interbrand” Jose Filip Torres, leading expert for countries and region branding, Charlie Crowe, founder of the Venice Media Festival, Joerg Spreitzer of Oglivy and Diane Cromer, strategic communication specialists.
At the end of the conference, a round table will be set up where answers to questions and dilemmas that are currently in the focus of interest of Serbian public will be given: from branding Serbia to Brand Serbia.
Brand fair is always new, attractive, entertaining and educational… It will gather this, the fourth, year all those able, those who know how, who have been successful and are willing to tell us how to get there.
Welcome. Your favourite brands, attractions and many new inspiring themes, good fun and many prizes are waiting for you.
